Potential travelers were to be given a simple tool that can close the gap between function and emotion.
When we designed the travel configurator, our objective was to facilitate the complex exercise of planning a holiday for the user by offering him a new graphical representation of his trip by way of a timeline. In a playful manner, he can explore his individual travel options via drag and drop functionality. Filters and a clear information structure help him to do so.
By viewing the trip in different formats, as a timeline, as a slide show, and as a map, the user can actually experience the trip before leaving home. The mode of transport between the individual building blocks can be configured directly by the user through the timeline.
Apart from support of the travel configurator, we also developed several print media for China Tours.